By Mahboob 
Sydney researcher Dr. Venkatraman Viswanathan has claimed top honours at a major computational engineering conference for developing an artificial intelligence system that could reshape how regional film industries operate globally.
Dr. Viswanathan received the Best Paper Award 2025 at the IEEE International Conference on Computational Engineering, Sensing Technology and Management (ICCETM 2025), hosted by Western Sydney University. His winning paper introduces CineRMS™, a patent-filed AI framework addressing longstanding economic challenges plaguing regional cinema markets worldwide.
The innovative system combines predictive analytics, blockchain security, and revenue optimization to tackle inefficiencies across theatrical releases, satellite broadcasting, and digital streaming platforms. In an industry historically plagued by revenue leakage and fragmented distribution networks, CineRMS™ offers production houses a data-driven approach to content scheduling and rights management.
“Regional cinema operates in linguistically diverse and decentralized markets, which creates unique operational complexities,” the research demonstrates. The framework’s integration of blockchain-secured licensing alongside AI-powered scheduling represents a significant technological advancement for creative industries managing culturally distinct content.
The ICCETM 2025 review committee recognized the work for its interdisciplinary excellence, noting its relevance across artificial intelligence, blockchain technology, and entertainment industry management. Early projections suggest the system could improve revenue recovery by up to 25 percent—a substantial figure in markets where financial margins often determine content viability.
The award highlights Australia’s growing role as a hub for computational research with global applications. Western Sydney University’s hosting of ICCETM 2025 brought together researchers tackling real-world challenges through advanced sensing technologies and management systems.
For regional film industries worldwide from Bollywood to smaller language cinema markets—CineRMS™ offers a potential blueprint for sustainable monetization in an increasingly digital entertainment landscape.
MUNJAL BLOG 
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